AMA Digital Marketing Day 2011
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Image: Arts Council Northeast Office Exterior
I can’t believe it’s so many months since I managed to update this blog. I’ve been lucky enough to have been extremely busy with so many different projects - something I’m grateful for in the current funding climate. So here’s a run down of some of my projects that are coming to an end…and some that I’m still working on.
My work with Renaissance NW on the London 2012 Cultural Olympiad Stories of the World project (mentioned in my post below), helping our digital journalists team and co-ordinating various communication strands is about to come to an end. The six museums and their co-curators are still very much carrying on - you can keep up-to-date via the blog. I was also invited by Renaissance Yorkshire to help support their Precious Cargo Stories of the World project. It’s been great to be back working with Yorkshire museums, particularly with my ex-colleagues at Museums Sheffield.
The work I’ve done with the Preston Museums Group (Hands on Gang) on social media over the last couple of years is also coming to an end, but the PMG team are going continuing co-ordinate online activity themselves. I’ve left our Facebook, twitter, flickr and audioboo channels in their capable hands :-)
I’m supporting the marketing team at the Harris Museum & Art Gallery to outline their marketing and audience development plans for 2011-12. I’m also co-ordinating the marketing campaign for Current: an experiment in collecting digital art at the Harris (in conjunction with folly) which opens on 26th March. A great project tackling some of the challenges with acquiring digital art for permanent museum collections.
Having worked on evaluation for their Regional Family Friendly Engagement Campaign, I was asked by Rosehill Theatre in Whitehaven to help create an audience development plan. I’m in the middle of a consultation period with various stakeholders as part of this work. I spent last Friday with the volunteer team and finished the evening off by watching a breathtaking performance by pianist Lara Melda - Young Musician of the Year in 2010. Really excited about the potential for audience development at Rosehill, particularly with their planned redevelopment. Great to be involved with the team there.
Last but not least, I’ve been commissioned by Arts Council England to provide strategic marketing support for Artist’s Taking the Lead. I’m thrilled to be working with the Northeast, Northwest and Yorkshire regional teams to scope out marketing and audience development activity in conjunction with the selected artists as part of this Cultural Olympiad programme.
All that along with my ongoing AMA Member Rep duties. Happy days…but for how much longer?!
Well it’s been a busy old summer. Usually quite a quiet time for freelance work but I’ve been flat out working on various different projects. Most notably, Stories of the World as I’ve already mentioned in previous posts. The digital journalists blog which I co-ordinate and manage is now in full swing, with lots of images, audio and video footage from the work that co-curators have done so far. We’ve got amazing projects going on at six museums and galleries across the Northwest as part of this London 2012 Cultural Olympiad project.
I launched the Arts & Crafts movement collection pilot marketing campaign with Renaissance NW and the nine participating venues, we developed a really great identity for the campaign (thanks to Cafeteria Design Studio) which the group will be using in the future.
My family friendly hat is still well and truly on, with ongoing social media work for the Preston Museums Group and their Hands on Gang. Plus I’ve been working for All about Audiences as the independent evaluator on their Arts Council funded family engagement project. This project has taken me up and down the region, discovering hidden gems such as the Rosehill Theatre in Whitehaven, an absolutely stunning location/venue - and so many ambitions for its future audience development work.
I’ve also been doing some work with the Harris Museum & Art Gallery and folly on a new collaborative project which is launching in November (bit of a secret at the moment so watch this space…).
And finally…I’ve passed my Level 3 British Sign Language qualification, so it’s onwards to Level 4 (or Level 6 as it’s been renamed). I recently ran a basic BSL taster session at the All about Audiences Sense and Accessibility Seminar, and I’m hoping to roll out a package of tailored training sessions as part of my freelance offer.
Here’s a short film of participant feedback from the Stories of the World Northwest Launch on Saturday 24th July at the Whitworth Art Gallery, Manchester. As part of my freelance project assistant role with this London 2012 Cultural Olympiad programme, I’m co-ordinating a team of Digital Journalists who will be documenting the Stories of the World NW project and associated events in the run up to 2012 on their blog. To find out more about the Northwest’s Stories of the World project, watch this video.
Here at Digital World Centre today at Salford Quays taking part in Digital Journalists training with MediaSnackers and a fab bunch of young people who are working on the northwest Stories of the World project (SoTW), part of the London 2012 Cultural Olympiad.
Here are a few (poor quality phone) pictures from last night’s big brand reveal of &Co…The cultural marketing house http://www.andco.uk.com/ (previously Audiences Yorkshire).
Just received an invite to head across for the Audiences Yorkshire new brand reveal in May…here’s the teaser video…
I’m back - refreshed and inspired by my trip to NYC. Which is a good job as I’ve just started working on a challenging new project, funded by Renaissance Northwest. I’ve been commissioned to put a pilot marketing campaign together for a new network of museums, galleries and historic houses across the region who all have arts and craft movement collections (or feature founders who were pivotal in inspiring the movement).
I headed to Bramall Hall today whilst it was shut to the public, to try out their audio guide and meet Curator Laura Wigg-Bailey. The other venues that will be involved in the campaign are Blackwell House, Sudley House, Ruskin Library,Williamson Art Gallery, Gawthorpe Hall and MMU’s Special Collection.
More to follow… (!)
Got to Brooklyn Museum around 6.30pm for their Target First Saturdays and everything was already in full swing (and had been since 5pm). Families, senior citizens, teenagers, young couples, tots – every kind of demographic were all enjoying a planned (free) programme of arts activities, tours, and live music – as well as the exhibitions and collections themselves (also free for the night, usually $10 adult entry). The main foyer area was packed out with with visitors dancing and listening to the music from Emeline Michel which was delivered in partnership with Carnegie Hall as part of their Neighbourhood Concert Series.
The place felt immediately friendly and welcoming.
But this wasn’t about Brooklyn Museum being a ‘gig venue’; it was all about sharing the art, the collections, the building, with the community. It felt like people ‘owned’ the museum, with ‘visitors’ actively moving between all the different activities on offer; taking a break by sitting on the floor, next to a Rodin, or Degas – discussing what they liked and didn’t like about the exhibitions on display with their friends or family. The galleries were absolutely heaving, and the education rooms were full of families making clay creations.
I’ve never seen so many different types of visitor within one museum, participating in the same kinds of activities. I’ve also never seen as many visitors trying to get in an elevator (and up and down the stairs).
I went on a sign-language interpreted tour from curator Catherine Morris around the Kiki Smith exhibition. Thirty tickets went on sale an hour beforehand for this tour, which I queued up for but didn’t manage to get by the time I got to the front. I wondered how this worked for sign language users - they may not have been able to get a ticket in priority over hearing visitors…and this was the only sign language interpreted event of the evening. There may have been a system I didn’t notice. I suppose there has to be some system in place in order to be fair - there was a vast demand from visitors wanting to attend everything. I certainly can’t think of a better way to keep things fair…However, even with this system in place, people (including me!) still decided to be naughty and tagged along behind the group – so I got to see how the interpreted talks worked. Unfortunately my ASL isn’t as good as my BSL but this was a good session.
The next talk I attended was ‘Young Voices’ given by a Student Guide – Catherine had met some of these guides the week before I arrived, as part of her work shadowing. She told me that the students start their programme of training in October, and have various sessions from museum staff to understand more about the collection and learning methods. They then develop their own tours with support from staff. The guide on this tour did really well and I thought it was a great idea to get young people trained up and actively involved in curatorial tours – she really gave her own perspective which was refreshing. I wondered if we may be able to run something along these lines as part of our training with young people during Stories of the World (Global Threads)….
The finale of the evening was the ‘dance party’ that started at 9pm, in the most amazing hall, the ‘Beaux-Arts Court’ on the 3rd floor. The dance floor is surrounded by Degas, Monet and other paintings which were ‘barriered’ off as per photo (advisory caution: curators look away now). The theme for this particular Target First Saturday was about celebrating women – so the evening continued with DJ Mary Mac on the decks. Absolutely brilliant tunes…and I thought maybe everyone had emptied out of the galleries for the dancing. Totally wrong - a quick trip around found loads of people, of all ages, looking at the works – and actively discussing them in groups between themselves. This was also happening with the works alongside the dance floor, with the music still blasting.
This is an established event, and I’d be keen to know how quickly it built up a following – and obviously trusted status within the community (and with curatorial staff!). Word of mouth will no doubtedly have had a big influence. A man in the coat queue was explaining on the phone to his friend about where he’d been, how amazing it was, and how he just had to be there next month…
Wish I could have bottled everything I witnessed tonight and take it back home to share with colleagues at UK museums and galleries. There was a real buzz about the place – I’ve never experienced anything quite like it.
A great way to end my trip. Home bound…
Spent yesterday morning at The Frick Collection. An amazing collection of paintings, sculptures, French furniture, porcelains, and plenty more. They’re all housed in a private house built for, and lived in by Mr Henry Clay Frick, who died in 1919 and requested in his Will that it became a museum. I watched a 12 minute video in the Music Room about Frick’s life, how he made his money, what he collected and why, where from, and how the house became what it is today. This was a useful scene-setter, as there was no other interpretation (apart from an audio guide which focussed on key works).
Good to head somewhere very different - though the welcome was still based on making sure you hand over your dollars. But I’m coming to terms with the fact that that’s how it works over here. The Frick doesn’t allow children under the age of 10 into the museum - ‘because few ropes are used to guard fragile objects’ according to the leaflet. Considering one of Frick’s Will requests was to ensure that the place be used for education, this seems rather odd. Although they do have a very good education programme in operation, as Catherine found out. There was a docent 15 minute ‘introduction’ to the Collection, at 11am and 2pm, but no tour of the rooms/key works. Sign language users can opt for an interpreted tour of the Collection - once a month. No permanent provision is provided.
Off to Brooklyn Museum today and I’m sure this will be different again.